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Maksim Postnikov
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Comprehensive update of navicons.com website

Industry
IT
Duration
12 months
Role
Designer and head of development
Updating the visual style and developing a new corporate website for Navicon, IT consulting company
Integrations
Detailed documentation
Knowledge base for effective site maintenance and development
About the project
Impressive metrics
Design process costs reduced by $10k/year
Design process costs reduced by $10k/year
Flexible architecture
Components and class system that speeds up development by 2x
Clean semantics and SEO
Design system and brandbook
100+ unique pages
Thoughtful semantic structure
New visual style
Modern design, animations and wow effects

Workflow

UX research

Persona analysis

Top managers
CEOs, CFOs, business owners and partners
Pains:
Inefficiency of business processes, lack of digitalization, difficulties in management.
Needs:
Motivation:
Improve operational efficiency, automate business processes, increase profits.
Company success, business growth and development, competitive advantage.
Heads of IT departments
CDO, CIO, IT business partners
Pains:
Difficulties in implementing and supporting IT solutions, lack of specialists, data security problems.
Needs:
Motivation:
Reliable and efficient IT solutions, staff support and training, data security.
Improved systems performance, staff development, IT infrastructure security and reliability.
Pains:
Lack of accurate and up-to-date data for analysis, difficulties in forecasting and planning, lack of tools.
Needs:
Motivation:
Reliable and accurate data, effective tools for analysis and forecasting, improved quality of marketing campaigns.
Making data-driven decisions, increasing the effectiveness of marketing campaigns, gaining a competitive advantage
Directors of analytics and marketing

Customer Journey Map

UX research

Job Stories

When addressing business process inefficiencies, I look to implement automation and digitalization solutions to improve operational efficiency and increase revenue.
1
When faced with challenges implementing and supporting IT solutions, I look for reliable and efficient platforms that will improve my department's operations and keep my IT infrastructure safe and secure.
2
When I don't have accurate and relevant data to analyze, I look for effective tools to help me improve the quality of my work and make data-driven decisions.
3
UX research

User Flow

UX research

Solution

Design system

Headings
Text
Logo
User interface elements
000000
Black
00ABDF
Accent
FFFFFF
F8F8F8
BD4BF6
8043F3
Solution

Home page

Adaptives

Desktop
>1200px
Tablet
480px – 1200px
Mobile
320px – 480px
Solution

Other pages

Solution

Site map

Solution

Results

150+ updated pages
Consistent design
With a new design adapted to all devices, created on Tilda
Aligned website visuals with the brand book to achieve a unified style
CRM and analytics integration
The site is integrated with Bitrix24, Ya.Metrica and Roistat
$10 000 per year saved
Site integration with CMS
After optimizing the website structure and the technological part of the site
Centralized content management with Tilda and 1C-Bitrix
Full SEO-optimization
Conducted full optimization of all website pages for search engines
Improved UX
Refined layout and content readability for an enhanced user experience
Acceleration of processes
A unified system enables a 3 times faster creation of new pages
Lead magnet
Implemented a "lead magnet" feature that increased the leads flow by 20%

What has been done

Results

Changes

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Development and market launch of wcv.vc web-application
 
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Maksim Postnikov
Product designer and front-end developer
I've been designing quality interfaces and websites for over 6 years. My mission is to create useful products that will make people’s lives easier and more enjoyable.
Product Management
UX/UI design
Web development
Entrepreneurship
Startups
Investments
Psychology
Self‑development
Travelling
Sport
Leadership
Strategy
Personal brand
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