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Maksim Postnikov
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Development and market launch of wcv web-application

Industry
IT, personal brand
Duration
12 months
Role
Designer and Product Owner
Marketing research, development and MVP launch of a new service on the market — online personal business card builder app
Concept translated into a product
From scratch to MVP of a web application - personal online business card builder
Telegram chatbot
To improve user experience during interviews
Quality development
Custom libraries for Tilda, making it easy to scale the product
Design system
UI-kit for the app with components, autolayout and class system
About the project
In-depth research
Helped to understand required features and define brand positioning

Workflow

Market research

Stakeholders map

Competitors

Career services
Lower level of personalization
Social media
Lack of web representation
Web agencies
Higher development costs
Web builders
Lack of expert support
Market research

SWOT-analysis

Market research

Customer Development

Persona analysis

Middle and senior specialists
IT, finance, marketing, creative industry
Pains:
It is not always easy to stand out among competitors in the market and demonstrate your professional strengths
Needs:
Motivation:
Clearly articulate their unique selling proposition to the market
Enhanced professional reputation and career growth
Top managers
Finance, media, consulting, startups
Pains:
Realize the importance of personal brand, but unsure of how to effectively strengthen their market influence
Needs:
Motivation:
Build a personal brand for themselves or their product
Increasing their visibility, building up their reputation as an expert and enhancing the chances of success in their field
Pains:
Uncertain about how to effectively present their business and attract new partners and attract new clients
Needs:
Motivation:
Competently present themselves and their business to partners and clients
Achieving success in their business, improving their company's reputation and establishing strong business relationships
Entrepreneurs and freelancers
Creative industry, e-com, education

Job Stories

When I’m looking for a new job or seeking a promotion, I want to articulate my unique selling proposition in the job market to stand out from other candidates and achieve promotion.
1
As a top manager, I want to build a personal brand that will help me strengthen my influence and credibility in my industry or organization, attract the attention of partners and customers, and achieve success in my field.
2
As an entrepreneur, I want to find a service that will help me showcase my company, attract partners, customers and potential investors, and build trust in my brand.
3
Customer Development

Customer Journey Map

Customer Development

User Flow

Customer Development
Primary
FFBB38
FFB100
Secondary
000000
Black
FFFFFF
White
FAFAFA
Gray
FF4539
Error
Headings and text
Logo
App icon

Solution

Design system

UI elements

Solution

Home page

Adaptives

Desktop
>1200px
Tablet
480px – 1200px
Mobile
320px – 480px
Solution
In-depth research
In the UX research phase, problem interviews, corridor and 5-second tests were applied
High-precision design
The interface is created with the use of components and autolayout, nesting of elements is observed
Data collection chatbot
A chatbot in Telegram has been developed to improve user experience in data collection

Features

Technologies
Tools
Integrations
Features
Notion
Miro
Photoshop
Figma
Tilda
VS Code
Jira
Excel
HTML
JavaScript
CSS
jQuery
GitHub
Ya.Metrica
Google Analytics
Leadteh

Results

Built the company's brand
Processes optimized
Developed corporate identity, positioning and values
Created and customized a scalable architecture
Created a service's design
Detailed design of the interface of the website and web-application
All functionality implemented
Developed other features: projects, online store and blog
Developed and tested MVP
Constructed strategy for developing a viable model
10+ leads at the MVP stage
Among clients are top managers, entrepreneurs, IT specialists

What has been done

Feedback

Our project was a challenge. We had not only to debug the functioning of a new tool for creating online business cards, but also to design a brand. Thanks to the professionalism of the team, we conducted several qualitative audience surveys and analyzed the market. This resulted in the successful completion of both tasks: simplifying the tool's user experience and creating a high-quality brand pyramid.
Khristina Karamianska
Co-founder, wcv.vc
Results
View case     
Development of utracesolutions.com website
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Maksim Postnikov
Product designer and front-end developer
I've been designing quality interfaces and websites for over 6 years. My mission is to create useful products that will make people’s lives easier and more enjoyable.
Product Management
UX/UI design
Web development
Entrepreneurship
Startups
Investments
Psychology
Self‑development
Travelling
Sport
Leadership
Strategy
Personal brand
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